Trio of Accounts Lifts al Punto

Three new clients are bringing al Punto Advertising $6 million in combined billings.
The Santa Ana, Calif., agency was awarded Hispanic and English language ad duties for In Touch Communications, SmileCare Family Dentistry and the Los Angeles Times/Reading by 9 Initiative, according to agency president Peggy Goff.
“We pride ourselves on performing at or above the levels of our very accomplished general market agency peers,” said Goff. “We are hired for our deep knowledge of the Hispanic market, but our consumer advertising models can be applied to any culture.”
In Touch Communications, Irvine, Calif., offers prepaid residential phone service for Southern Californians who don’t qualify for traditional service due to poor credit or lack of sufficient documentation. Al Punto won the business in a review of Southern California shops.
SmileCare Family Dentistry, Costa Mesa, Calif., is a chain of family dental centers, primarily found in Southern California. The shop is creating direct response TV ads for the client, as well as collateral and direct mail materials.
The Los Angeles Times/Reading By 9 Initiative is a program to encourage children’s literacy. The agency has completed a Spanish language campaign for the client and is working on English print and TV work. The English portion of the business was previously handled by DDB, Los Angeles, lead agency for the Times.