Teresa Buyikian
VitroRobertson Introduces CallWave’s Web Service
Brand Marketing
VitroRobertson’s first print campaign for CallWave illustrates how people can stay connected to loved ones when the phone line’s tied up by the computer. A series of print ads touts [...]
b2bstores.com Is Searching for Specialty Shop
Brand Marketing
Online equipment retailer b2bstores.com has embarked on a national search for a shop to handle its estimated $12-18 million account. The startup has contacted agencies of various sizes across the [...]
Brand Marketing
Product and Service Supplier Looking Nationwide for Agency LOS ANGELES–B2Bstores.com has begun a national search for a shop to handle its $12-18 million account, according to Shannon Jessup, executive vice [...]
Grizzlies Reaching Out to Fans
Brand Marketing
Copacino Gets the Assist as Vancouver’s NBA Team Launches Ads LOS ANGELES–Copacino looks at pro basketball through the eyes of the fans in its first campaign for the Vancouver Grizzlies. [...]
Brand Marketing
Agency Brings Sexes Together for Online Men’s Clothes Retailer LOS ANGELES–Shopping on the Web just became a bit more revealing. A new campaign for online men’s apparel merchant Savishopper.com targets [...]
Brand Marketing
Lambesis Veterans Position New Service as ’24-Hour Culture Cam’ LOS ANGELES–Youth market research in the 21st century may “look” entirely different. “Look-Look,” a self-described “24-hour culture cam,” is out to [...]
Grey Crafts Auto Club Campaign
Brand Marketing
The Automobile Club of Southern California’s first integrated image campaign from Grey Advertising appeals to the insurance needs of a broad range of consumers. The centerpiece of the estimated $4 [...]
Cox Leading Empower’s Entry to S.F.
Brand Marketing
Empower MediaMarketing is expanding its West Coast presence with the addition of a San Francisco office, headed by a veteran Bay Area media director. The Cincinnati-based firm has tapped Judith [...]
Brand Marketing
Murad focuses on the beauty its products can bring in its latest ad effort. The campaign, created by Fraser Communications (formerly Fraser/Huff), breaks in November beauty books and in trade [...]
C-E’s First TiVo Ads Set to Air
Brand Marketing
Otherworldly Themes Anchor the TV Service’s New Campaign LOS ANGELES–Campbell-Ewald/West’s first campaign for personal television service TiVo playfully pokes fun at TV watchers who don’t want to miss a moment [...]