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Agency Brings Sexes Together for Online Men’s Clothes Retailer
LOS ANGELES–Shopping on the Web just became a bit more revealing.
A new campaign for online men’s apparel merchant Savishopper.com targets men, but doesn’t ignore women, who make a lot of men’s clothing decisions. The radio, outdoor and TV effort from Seattle’s KNCF/
Dave, goes “all the way” in trying to get women to notice Savishopper.com, said agency co-creative director Kevin B. Nolan.
“We wanted people to look [at the TV spot] and notice it,” said Nolan.
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