Jewel/Osco to Duncan

Lois Woes Lead to More Albertson’s Work
LOS ANGELES–With its acquisition of additional business from Albertson’s, Duncan & Associates has again profited from the relationship, this time to the tune of an estimated $25 million.
The Santa Monica, Calif., shop has been awarded ad duties for the Midwestern units
(located around the Chicago area) of Albertson’s-owned Jewel Foodstores, Osco Drug Stores and Jewel/Osco combination stores. There was no review.
“That they’re giving us more work is a vote of confidence,” said Duncan vice president/management supervisor Craig Silver. “It’s great to have this kind of growth.”
Earlier this month, Lois/USA, incumbent on the Midwestern business, filed a voluntary petition in U.S. Bankruptcy Court in New York seeking Chapter 11 relief following the loss of several key clients.
Following Boise, Idaho-based Albertson’s acquisition of American Stores earlier this year, longtime Albertson’s agency Duncan added the Lucky stores business, previously at Grey Advertising, Los Angeles, and Osco Drug Stores and Sav-on Drug Stores, previously at Lois’ Chicago office [Adweek, July 12]. Those assignments boosted the shop’s billings by $50-55 million. With the added Jewel/Osco business, total billings now top $135 million.
Separately, the shop is set to kick off a changeover campaign this week for the conversion of Lucky stores to Albertson’s units. Teaser TV, radio and outdoor ads broke last week in markets where the chains will be merged. The teaser spots showed two bags of groceries (one Albertson’s, one Lucky) on a conveyor belt as bride and groom. This week, the nuptial theme continues with a spot that shows chefs working on a multilayer wedding cake. The tag is, “Albertson’s. Great service and low prices together like never before.”
–with Aaron Baar