Grizzlies Reaching Out to Fans

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Copacino Gets the Assist as Vancouver’s NBA Team Launches Ads
LOS ANGELES–Copacino looks at pro basketball through the eyes of the fans in its first campaign for the Vancouver Grizzlies.
The broadcast and outdoor campaign for the National Basketball Association franchise broke earlier this month and will run in and around Vancouver, British Columbia, through the 1999-2000 season. Three humorous 30-second TV spots show various fans talking about their favorite players.
In one, an older Asian Canadian female grocer touts the Grizzlies’ Felipe Lopez with well-worn basketball jargon, explaining that if “you back up to stop the drive, Felipe pulls up and drains the ‘J.’



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