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Murad focuses on the beauty its products can bring in its latest ad effort.
The campaign, created by Fraser Communications (formerly Fraser/Huff), breaks in November beauty books and in trade magazines. One ad shows a close-up of a woman’s face, with the headline, “Imagine 35% younger looking skin in just 10 minutes. We did.” Copy explains how the cream improves skin firmness and provides a list of salons where Murad is available. Also shown is a small photo of the product’s creator, Dr.
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