Fraser Breaks Murad Campaign

Murad focuses on the beauty its products can bring in its latest ad effort.
The campaign, created by Fraser Communications (formerly Fraser/Huff), breaks in November beauty books and in trade magazines. One ad shows a close-up of a woman’s face, with the headline, “Imagine 35% younger looking skin in just 10 minutes. We did.” Copy explains how the cream improves skin firmness and provides a list of salons where Murad is available. Also shown is a small photo of the product’s creator, Dr. Howard Murad.
“We wanted to demonstrate the beauty you can get from Murad,” said agency co-founder and president Renee Fraser.
The ads run for the next three months, supported by radio spots and FSIs in spot markets nationwide.
Last month, the Santa Monica, Calif., agency changed its name to Fraser Communications, reflecting the departure of partner Agnes Huff, who has started her own public relations firm, Agnes Huff Communications.