Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Murad focuses on the beauty its products can bring in its latest ad effort.
The campaign, created by Fraser Communications (formerly Fraser/Huff), breaks in November beauty books and in trade magazines. One ad shows a close-up of a woman’s face, with the headline, “Imagine 35% younger looking skin in just 10 minutes. We did.” Copy explains how the cream improves skin firmness and provides a list of salons where Murad is available. Also shown is a small photo of the product’s creator, Dr.