Tricor Selects Houston Helm

Houston Helm & Co. has won ad duties for a mortgage lending client.
Tricor Mortgage Lending has awarded its estimated $6 million account to the Los Angeles shop, confirmed Janice Hopkins, the company’s vice president of marketing. The agency was selected after Hopkins held informal talks with a few undisclosed Southern California agencies. SzenderskiRohani & Partners in Irvine, Calif., previously handled the account.
“[Houston Helm] made a speculative creative presentation that showed that they understood our business,” Hopkins said.
Hopkins, who previously served as director of marketing for former Houston Helm client Secure Horizons, said the agency “has matured over the last few years. … They’re a better agency across the board.”
“We were really impressed with [Tricor],” said agency president Greg Helm. “They have a small management team that is in sync with each other.”
The agency is working on print ads for the Huntington Beach, Calif.-based client, Helm said. Radio will break Jan. 1, and TV sometime in February in California and perhaps elsewhere in the West, said Hopkins.
Established in 1983, Tricor Mortgage is a direct lender of residential mortgages.