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NEW YORK Reacting to internal research and Google searches that showed a shift away from longer, flight-dependent trips, Travelocity this week is shifting gears to reach consumers planning short weekend getaways.
The online travel brand will roll out a new TV ad this weekend showing a couple racing off, action-movie style, to a hotel. The ad, created by longtime agency partner McKinney, was directed by Ericson Core, the director of photography for the first Fast and the Furious movie.
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