Travelocity Takes Spin on Chatroulette

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The Web’s latest social media darling, Chatroulette, is already getting attention from brands.
 
Travelocity is running a pilot program on the live video chat site that serves up its Roaming Gnome brand icon to random chatters. The gnome holds a sign encouraging chatters to consider taking trips. The idea is that folks sitting around video-chatting with strangers could use the excitement of travel.
 
Chatroulette, which launched last November, has risen to Internet prominence in recent weeks.

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