Travel Marketers Frustrated by the Loss of Third-Party Cookies

Privacy-related changes could set industry back '8-10 years'

Advertisers have long leveraged the aspirational aspects of travel to sell vacations, with decades of shirtless sunbathers, cerulean oceans and glowing couples shot in soft light. Since the advent of third-party cookies, travel brands have been able to deliver this messaging through the digital advertising pipes that undergird the internet in ways that are both helpful and useless.