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You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday.
A 30-second Super Bowl commercial created by J. Walter Thompson for the Edgewell Personal Care brand coincides with the launch of the new Schick Hydro 5. The spot opens with two razors—one, a Schick Hydro—morphing, Transformers-style, into robots. Then they get ready to battle.
"We're really excited to launch the new 'Robot Razors' TV spot for Schick Hydro during this year's Super Bowl," Charlie King, group marketing director for men's systems at Edgewell, told Adweek in an email.
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