Traditional Stores Still Trounce E-Commerce When It Comes to Returns, New Survey Says

'Tis the season for bringing all those gifts back

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Now that all the holiday gift giving is over and done with, we've come upon the early-January echo effect that nobody really talks much about: 'Tis now the season for taking gifts back. What's more, a new survey suggests that returns and exchanges might be one area in which traditional brick-and-mortar retailers are mopping the floor with e-tailers.

According to a just-released study by Retale, a location-based app and website that aggregates retail circulars, a whopping 70 percent of shoppers would rather return that not-so-perfect gift at a traditional store than try to do the transaction online, with over 62 percent approving of the in-store experience.



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