Traditional Stores Still Trounce E-Commerce When It Comes to Returns, New Survey Says

'Tis the season for bringing all those gifts back

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Now that all the holiday gift giving is over and done with, we've come upon the early-January echo effect that nobody really talks much about: 'Tis now the season for taking gifts back. What's more, a new survey suggests that returns and exchanges might be one area in which traditional brick-and-mortar retailers are mopping the floor with e-tailers.

According to a just-released study by Retale, a location-based app and website that aggregates retail circulars, a whopping 70 percent of shoppers would rather return that not-so-perfect gift at a traditional store than try to do the transaction online, with over 62 percent approving of the in-store experience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in