Track and Field Chases Athlete QR Codes in Race to Popularity

U.S. and world governing bodies want to make it a Top 5 sport among U.S. viewers by 2028

Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He’s also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. 

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