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Toys R Us surely longs for the 1980s, back when it dominated the holiday toy market—years before Walmart and Amazon arrived and stole its lunch.
Creatively, too, Toys R Us also sees some value in harking back to its glory days, as BBDO Atlanta just released a new 30-second holiday spot that is almost two-thirds comprised of vintage footage from classic spots aired decades ago.
See the new ad below, which weaves in old spots from as long ago as 1978—and features a somewhat reworked version of the “I Don’t Wanna Grow Up” jingle.