Toyota's Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad

Saatchi & Saatchi's 'Wizard' will be one of two from the automaker in the game

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It’s been 20 years since Toyota’s Supra coupe was sold in the United States, but now it’s making what the automaker hopes will be a triumphant return. Today it was announced that the Supra’s comeback is getting a considerable publicity boost in the form of a 60-second Super Bowl ad.

While the ad from Saatchi and Saatchi reportedly won’t be released until it airs immediately after the halftime show, it’s titled “Wizard” and centers on a “a life-sized pinball machine,” so we’re going to go out on a limb and guess there will be a soundtrack by The Who.

UPDATE:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in