Toyota Returns to the Super Bowl After Sitting It Out Last Year

The automaker will run 2 ads in the Big Game

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After taking a hiatus in 2017, Toyota will return to the Super Bowl LII on Feb. 4, with two 60-second spots, a representative for the automaker confirmed to Adweek.

The person said one of the Big Game commercials will focus on Toyota’s Winter Olympics sponsorship and the other will focus solely on the brand. No further information was given.

While Toyota chose to sit out the Super Bowl last year, the company ran spots in the Big Game consecutively from 2012 to 2016.



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