Tough Choices

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Would you rather head home to tackle the problem of crabgrass on your lawn, or visit the Oyster Bar & Restaurant to tackle an order of crab cakes?

Those are some of the options presented in McCaffery Ratner Gottlieb & Lane’s new campaign for the famed New York restaurant, which includes two new billboard ads targeting commuters at Grand Central Terminal.

The tagless ads, running on 28 Metro-North train platforms along the New Haven line — to and from Manhattan — each carry the themeline, “Below sea level in Grand Central.”

In





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in