Simon Butler


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    In the Sightlines

    Brand Marketing

    The two billboards stand side by side on a building at the corner of Houston Street and Avenue B in New York. They don’t carry logos, but feature grainy black-and-white […]

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    Madden, Another Join Smithsonian Magazine

    Brand Marketing

    NEW YORK—Smithsonian magazine hired two staffers. Thomas Madden was appointed New York manager; he previously was a category manager at Harvard Business Review. Caryl Heard was named sales development manager; […]

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    This Week – Test

    Brand Marketing

    This is a test. This is only a test. My tests are not very interesting to read. Testing, 1, 2, 3.

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    City Slicks

    Brand Marketing

    You won’t see any characters from Sex and the City in a new bus campaign by O’Connor Group touting the agency. But you will see some of the agency’s staffers.The […]

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    Tas Joins Tacoda Systems

    Brand Marketing

    NEW YORK—New York-based Tacoda Systems hired Robert Tas as vice president of sales and marketing, a newly created position. He previously served as chief customer officer/executive vice president at CapitalThinking […]

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    Home and Away

    Brand Marketing

    Sometimes even those who help others need to be helped, too.To solicit contributions from readers and corporations for the USO of Metropolitan New York, Korey Kay & Partners broke a […]

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    Happy Trails

    Brand Marketing

    Remember those simple childhood days when your meals and outfits were all determined by your parents, and you didn’t have to make tough decisions?Well, McClain Finlon Advertising uses this idea […]

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    Meal Appeal

    Brand Marketing

    At least one meal with your kid a day may help keep the drugs away.Such is the message of a new PSA campaign for Partnership for a Drug-Free New Jersey […]

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    Point and Shoot

    Brand Marketing

    A digital camera worn on the wrist comes in handy when arranging a date in a new TV spot for Casio, by rotter•kantor.The 30-second spot, the first for the new […]

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    Storm Shelter

    Brand Marketing

    The plaintive voice of Bob Dylan helps convey a message of hope for animals in peril in a new TV spot for the World Wildlife Fund.The PSA, produced in 30- […]