Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and 2013 is no different.
What is different this year are the players. Sitting atop this year’s Adweek 50, recognizing these indispensable individuals, is Susan Wojcicki of Google, who achieved the No. 1 spot in part by adapting to changes before others even see them coming
At No. 2 and No. 3 are top execs of cutting-edge digital companies upending business as we know it: Facebook, which has irrevocably altered the way we communicate and share with each other, and Netflix, which has revolutionized content consumption by giving consumers full control.
The Adweek 50 is meant to be like no other list out there—full of buyers, sellers, content makers and marketers who are upending tradition and making tons of revenue along the way. Some you may never have heard of, but maybe not for much longer. —Michael Bürgi, Features Editor