Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations could technically be true. That said, endorsement from top figures in the sports industry certainly can’t hurt matters.
With over 30 investing athletes, home gym startup Tonal isn’t hurting for key endorsements. But that hasn’t stopped the brand from further expanding its reach with the addition of LeBron James as an investor and brand partner.