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Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency.
Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH’s audience reach to be more engaging to Gen Z consumers.
Headquartered in the Netherlands but with a global outlook, TH has said that it was looking to recruit “a modern-day creative agency” that would help it grow a greater resonance beyond its core audience.