Tommy Hilfiger Hires New Global Creative Agency to Grow Gen Z Reach

The fashion brand aims to expand its audience and increase engagement

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency.

Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH’s audience reach to be more engaging to Gen Z consumers.

Headquartered in the Netherlands but with a global outlook, TH has said that it was looking to recruit “a modern-day creative agency” that would help it grow a greater resonance beyond its core audience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in