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Today’s Top Coronavirus News from the Ad World
Keep up with real-time updates, news and cancellations impacting the advertising and marketing world in our coronavirus tracker.
IOC Sets New Dates for Postponed 2020 Tokyo Olympics
The Summer Olympics, postponed last week as a result of the novel coronavirus pandemic, have been rescheduled. The Games—which will still be called the Olympic Games Tokyo 2020—will take place from July 23-Aug. 8, 2021.
Several of Spring’s Biggest Cable Series Delayed Due to COVID-19
Some of cable’s biggest and most anticipated shows this spring have been postponed until at least later this year, as networks grapple with production shutdowns, a major upheaval in advertiser spend and concerns about what could happen to their content pipeline if production doesn’t resume soon.
As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain
Publications at the local level—alt-weeklies and newspapers—are starting to feel the squeeze of coronavirus. These are the business models on the front lines of tragedy, and they’re being left without the desperately needed advertising dollars from local businesses that are now forced close.
- Related: Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy likely stares down a recession.
Agencies Launch Initiatives to Help Ad & Marketing Professionals
Here’s Some Good News in the Coronavirus Crisis: Agencies Are Still Hiring
Many fear there will be widespread disruption for existing talent and for those seeking to enter the agency world for the first time. Yet agencies still have open positions, so The One Club launched a job board for both employers and job seekers. Currently, it holds around 175 open positions around the world, covering all aspects from creative (including production and design) to operations.
Havas New York Makes Wellness Part of the Work-From-Home Routine
Havas New York has built a series of programming to help keep creatives—and anyone else who’d like to join in—growing mentally and spiritually while working remotely. The Creative Consciousness initiative attempts to address an industry-wide issue of agencies chasing growth at the expense of talent, contributing to low morale, lagging productivity and a high turnover rate.
Brands Lend a Hand During the Pandemic
Ryan Reynolds Left Voicemails for All Mint Mobile Subscribers
In a voicemail that began popping up on the phones of every Mint Mobile subscriber on Friday, the cell carrier’s star owner Ryan Reynolds announced a new Unlimited Data For All plan to help folks out during the coronavirus pandemic.
Burger King Advertises a Quarantine Whopper You Make at Home