Tokyo Olympics’ New Date; Ryan Reynolds’ Mint Mobile Surprise: Tuesday’s First Things First

Plus, more positive initiatives that brands and agencies are launching to combat COVID-19

Ryan Reynolds next to the Mint Mobile fox
Ryan Reynolds purchased an ownership stake in Mint Mobile in November.
Mint Mobile

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Today’s Top Coronavirus News from the Ad World

Keep up with real-time updates, news and cancellations impacting the advertising and marketing world in our coronavirus tracker.

IOC Sets New Dates for Postponed 2020 Tokyo Olympics

The Summer Olympics, postponed last week as a result of the novel coronavirus pandemic, have been rescheduled. The Games—which will still be called the Olympic Games Tokyo 2020—will take place from July 23-Aug. 8, 2021.

Read more: Postponing the Olympics will have a massive impact on Comcast’s NBCUniversal, which began marketing the event in 2018.

Several of Spring’s Biggest Cable Series Delayed Due to COVID-19

Some of cable’s biggest and most anticipated shows this spring have been postponed until at least later this year, as networks grapple with production shutdowns, a major upheaval in advertiser spend and concerns about what could happen to their content pipeline if production doesn’t resume soon.

Read more: Fargo and AMC’s Walking Dead spinoff World Beyond are among the shows seeing delays.

As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Publications at the local level—alt-weeklies and newspapers—are starting to feel the squeeze of coronavirus. These are the business models on the front lines of tragedy, and they’re being left without the desperately needed advertising dollars from local businesses that are now forced close.

Read more: Despite numerous challenges, some local news organizations are seeing an uptick in digital subscriptions. But will it be enough to save them?

Agencies Launch Initiatives to Help Ad & Marketing Professionals

Here’s Some Good News in the Coronavirus Crisis: Agencies Are Still Hiring

Many fear there will be widespread disruption for existing talent and for those seeking to enter the agency world for the first time. Yet agencies still have open positions, so The One Club launched a job board for both employers and job seekers. Currently, it holds around 175 open positions around the world, covering all aspects from creative (including production and design) to operations.

Read more: Learn how to find and post open jobs on the board.

Havas New York Makes Wellness Part of the Work-From-Home Routine

Havas New York has built a series of programming to help keep creatives—and anyone else who’d like to join in—growing mentally and spiritually while working remotely. The Creative Consciousness initiative attempts to address an industry-wide issue of agencies chasing growth at the expense of talent, contributing to low morale, lagging productivity and a high turnover rate.

Brands Lend a Hand During the Pandemic

Ryan Reynolds Left Voicemails for All Mint Mobile Subscribers

In a voicemail that began popping up on the phones of every Mint Mobile subscriber on Friday, the cell carrier’s star owner Ryan Reynolds announced a new Unlimited Data For All plan to help folks out during the coronavirus pandemic.

Recommended articles