Today’s #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It

Weigh in on Twitter at 2 p.m. ET

This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent of brand tweets has provided plenty of opportunities to win the Internet or, more likely, inspire groans and eyerolls aplenty.

As brands try to toe the line between delivering witty missives and offending the Twittersphere, it begs the question: How could topical social content be less lame? 

Join us for a conversation on what makes timely and topical social content effective at today's #AdweekChat, starting at 2 p.m. ET on Twitter.

How to take part in #AdweekChat:

1. Make sure you're following @Adweek on Twitter.

2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) today. That's 6 p.m. GMT for our international friends.

3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post to ensure you'll be part of the conversation. 

Hope to see you then!