Today's #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It

Weigh in on Twitter at 2 p.m. ET

This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent of brand tweets has provided plenty of opportunities to win the Internet or, more likely, inspire groans and eyerolls aplenty.

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