Earlier this year, to promote the theatrical release of Good Time, A24 sent ice cream cake with a portrait of the film’s stars, Robert Pattinson and Ben Safdie, to various offices in New York. (Adweek’s office was part of this delivery.) Now, to tout the video release of the film, A24 has created nearly 3,000 pizza boxes with the same portrait of Pattinson and Safdie. Pizza shops across New York will distribute the special boxes over the weekend.
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