To Promote the Movie Good Time, A24 Created Pizza Boxes With Robert Pattinson's Face on Them

Available in New York pizzerias this weekend

Earlier this year, to promote the theatrical release of Good Time, A24 sent ice cream cake with a portrait of the film’s stars, Robert Pattinson and Ben Safdie, to various offices in New York. (Adweek’s office was part of this delivery.) Now, to tout the video release of the film, A24 has created nearly 3,000 pizza boxes with the same portrait of Pattinson and Safdie. Pizza shops across New York will distribute the special boxes over the weekend.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.