To Cut Costs, Sprint Picks Indie Agency Horizon to Handle Its $700 Million Media Business

Budgetary concerns drove decision

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Just over four months after launching its first media agency review in more than a decade, Sprint has chosen independent Horizon Media as its new media agency of record.

“Sprint is excited to partner with Horizon Media as its media agency of record,” said a representative in a statement. “Horizon Media’s innovative ideas and dynamic approach using traditional and emerging channels is a perfect fit for Sprint as we continue on our transformation. The agency’s unique and fresh perspective will support Sprint in an extremely competitive and continually evolving industry.”

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