To Cut Costs, Sprint Picks Indie Agency Horizon to Handle Its $700 Million Media Business

Budgetary concerns drove decision

The telecom giant's marketing spend has decreased greatly in recent years. Getty Images

Just over four months after launching its first media agency review in more than a decade, Sprint has chosen independent Horizon Media as its new media agency of record.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.