To Combat 2020's Unpredictability, Campbell's Offers 'Dinner Insurance' This Thanksgiving

Food companies are looking for creative ways to celebrate an unusual holiday season

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As Americans prepare to celebrate Thanksgiving, CPG manufacturers are not only capitalizing on the heightened interest in their products, but also a holiday season that will consist of smaller gatherings with more first-time cooks.

Campbell Soup Company is offering hosts some peace of mind with Dinner Insurance, a pledge to deliver a fresh replacement to New York City residents living in Manhattan who mess up any side dish on Thanksgiving Day between noon and 5 p.m.

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