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T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless networks.
The free limited-run product, which was quickly given out today, provides the ingredients for a layer cake with frosting in the carrier’s trademark pink color. Each of its levels is meant to represent a different range of broadband frequencies on which T-Mobile is building its 5G network.
The cake analogy has been a central prop in T-Mobile’s marketing around the race
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