TiVo Looks to C-E/West

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New TV Service Earmarks $50 Million for ’99
LOS ANGELES–A Silicon Valley startup has selected Campbell-Ewald/West to handle its ad account, with projected billings of $50 million this year.
Personal television service TiVo hired the Los Angeles agency, known primarily for its DirecTV work, after informal discussions with California agencies including Goldberg Moser O’Neill and Foote, Cone & Belding in San Francisco and TBWA/Chiat/Day, Playa del Rey, Calif.,

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