Tito's Celebrates 25th Anniversary With New Bottle and AR Experience

The brand is planning a year of fan-centric activations

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Founded by sixth-generation Texan Bert “Tito” Beveridge, Tito’s Handmade Vodka is reminding the spirits world how far it’s come in just 25 years—from being distilled in an Austin shack to a fan favorite at music festivals like Austin City Limits.

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