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TikTok videos are sometimes so famous that you don’t even need to be on TikTok to hear about them. That is the premise of the brand’s new global campaign—the debut work from Publicis Groupe’s Le Truc.
The campaign centers around one of TikTok’s most popular videos, in which a New York woman discovers an entire abandoned apartment behind her bathroom mirror. (See the original videos at the bottom of this story.)
In the ad, narrators of various backgrounds, ages and professions retell the story of the viral video to friends, relatives, colleagues and anyone else who will listen.
“You’re telling me you haven’t seen this one?” one woman remarks incredulously.
But
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