TikTok Offers Brands Its New Gamified Branded Effect

Over 20 formats can be customized for campaigns

One of the options lets users match poses in a catch beat TikTok

Brands on TikTok now have a new way to connect with users of the video-creation platform: Gamified Branded Effect, which debuted Tuesday.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.