How TikTok Is Working With Partners To Up Its Brand Safety Efforts

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Brand safety, the measures marketers take to protect their image and reputation from negative or damaging or questionable content, is a top concern for brands, agencies, publishers and platforms: essentially the entire brand marketing ecosystem. For its part, TikTok is leaning on brand safety partners to ensure the platform, home to 670 million users per month, is a safe and conducive space for advertisers, creators and users alike.

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