6 Ads That Show Tiger Woods and Nike's Lasting Impact on Sports Marketing

Adweek picks some memorable Wieden+Kennedy spots from the 27-year run

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Rumors had been swirling for months, but it wasn’t until Monday that Tiger Woods officially announced on social media that his 27-year deal with Nike has ended.

“Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together, and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way,” Woods wrote on Instagram.

A subsequent Nike post on Instagram called the trailblazing partnership “a hell of a run,” and a formal statement reads: “For the past 27 years, we have had the honor to partner with Tiger Woods, one of the greatest athletes the world has ever seen.

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