Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CANNES, France—When it comes to storied brands, few can rival Tiffany & Co. Since its establishment in 1837, the jewelry brand has had a rich history and is memorialized in pop culture thanks to both the book and film Breakfast at Tiffany’s. The brand has even commandeered a color of its own: the robin’s egg-hued Tiffany blue.
But legacy without innovation isn’t enough to carry a brand in 2019. That’s partly the job of Reed Krakoff, Tiffany’s first chief artistic officer, who’s tasked with helping to bring the brand into the future.
“Having
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in