Ticketmaster Beefs Up Its Marketing Team, Led by New CMO Kathryn Frederick

Challenges include how to target would-be buyers on new platforms

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Ticketmaster is muscling up its marketing suite with three new high-level appointments, the company announced this morning. StubHub veteran David Eisenberg has joined the company as vp of partnership marketing; Andrew Samson, who was lured from Fox Sports, will take on the role of brand marketing vp; and most notably Ticketmaster’s former svp of growth and insights, Kathryn Frederick, has been elevated to CMO.

In her expanded role, Frederick will lead the entire marketing team and “further engage fans across all channels, from the initial event search to the event itself and beyond,” in the words of Ticketmaster North America president and COO Amy Howe.

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