Tic Tac to Erect Interactive Billboard in Times Square

Augmented reality app will put consumers in a Times Square ad

Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app, they'll be able to see themselves within the oversized billboard and then share the photo via Facebook and Twitter. The campaign will be the brand’s second augmented-reality initiative to launch in as many weeks.