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Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app, they'll be able to see themselves within the oversized billboard and then share the photo via Facebook and Twitter. The campaign will be the brand’s second augmented-reality initiative to launch in as many weeks.
Earlier this month the brand launched the Tic Tac Viewr app for Android and Apple devices (separate from the app tied to the Times Square billboard) as part of its “Shake It Up” campaign.