Thumbtack's New Head of Marketing Sets Her Sights on Customer Experience

Amanda Reierson wants to make the platform 'part of the fabric of a homeowner's life'

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Home management platform Thumbtack has built momentum this year, and to keep the brand going in the right direction it’s hired Amanda Reierson as head of marketing.

Reierson brings more than 20 years of experience to the role, most recently as chief growth officer at Farmers Insurance, where she led the company’s digital transformation and media strategy, bringing thousands of insurance agents online.

She’ll do much the same at Thumbtack, helping small and mid-size businesses lean on digital channels to grow at a local level.



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