Brand Marketing

Through VR, Häagen-Dazs Will Let You Fly (and Sympathize) With Imperiled Honey Bees

Sneak peek unveiled at Brand Storytelling

By Kristina Monllos

January 21, 2017

Through a blend of entertainment, education and immersive technology, Häagen-Dazs is hoping to teach new audiences about the plight of the honey bee.

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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