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Oh, if a kid’s favorite jumper could talk!
Fresh out of the wash, BETC Paris gives us “Tough Day,” the latest ad signed with retail brand Petit Bateau’s “For Serious Kids” tagline.
Set to Plastic Bertrand’s irresistible song “Ça plane pour moi,” and featuring a cameo from what looks like a glamrock Muppet drummer, the work follows a day in the high-stakes life of Léo and his marinière sweater.
This is childhood unbridled from helicopter parenting, simply because you just can’t keep up.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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