This Wonderfully Bizarre Ad for Wasabi Doritos Is a Love Note to Japan, From Brazil

AlmapBBDO did 'extensive consulting' to get the tone and details right

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A giant sea monster attacks a city and menaces its populace, with one brave woman daring to fight back. Her weapon of choice, sent down from anime heaven, is a spicy Doritos chip, which she uses to somehow vaporize the multi-tentacled beast before it can cause Godzilla-level destruction.

If that sounds like a zany setup, wait until you see the rest of this commercial, a 60-second, pitch-perfect homage to the best of Japanese pop culture, both modern and classic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in