This Wonderfully Bizarre Ad for Wasabi Doritos Is a Love Note to Japan, From Brazil

AlmapBBDO did 'extensive consulting' to get the tone and details right

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A giant sea monster attacks a city and menaces its populace, with one brave woman daring to fight back. Her weapon of choice, sent down from anime heaven, is a spicy Doritos chip, which she uses to somehow vaporize the multi-tentacled beast before it can cause Godzilla-level destruction.

If that sounds like a zany setup, wait until you see the rest of this commercial, a 60-second, pitch-perfect homage to the best of Japanese pop culture, both modern and classic.

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