This UV-Sensitive Ad Reveals Florida’s Natural Adventures When Exposed to the Sun

The Sunshine State's tourism corporation and agency Spark designed the interactive solar-powered map

Visit Florida hopes that the solar-powered map will provide inspiration for a time when vacations are a possibility again. Visit Florida

The thought of traveling anywhere outside of the safe perimeter of your own backyard may seem daunting—maybe even impossible—in the midst of a pandemic, but Visit Florida and Outside Magazine are hoping to stir up wanderlust for a time when vacationing in prehistoric caverns and rare coral reefs is feasible again.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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