This UV-Sensitive Ad Reveals Florida’s Natural Adventures When Exposed to the Sun

The Sunshine State's tourism corporation and agency Spark designed the interactive solar-powered map

Visit Florida hopes that the solar-powered map will provide inspiration for a time when vacations are a possibility again. Visit Florida

The thought of traveling anywhere outside of the safe perimeter of your own backyard may seem daunting—maybe even impossible—in the midst of a pandemic, but Visit Florida and Outside Magazine are hoping to stir up wanderlust for a time when vacationing in prehistoric caverns and rare coral reefs is feasible again.

@monicroqueta Mónica is a breaking news reporter at Adweek.