This UV-Sensitive Ad Reveals Florida's Natural Adventures When Exposed to the Sun

The Sunshine State's tourism corporation and agency Spark designed the interactive solar-powered map

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The thought of traveling anywhere outside of the safe perimeter of your own backyard may seem daunting—maybe even impossible—in the midst of a pandemic, but Visit Florida and Outside Magazine are hoping to stir up wanderlust for a time when vacationing in prehistoric caverns and rare coral reefs is feasible again.

To unveil the Sunshine State’s lesser-known opportunities for exploration in and around nature, Visit Florida, Florida’s official tourism marketing corporation and its Tampa-based creative strategy agency Spark,

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