This U.K. Travel Brand Is Making a Splash at SXSW With Its First U.S. Activation

Culture Trip took over the Austin Motel

Editor: Nick Gardner

There is something special about the first time a person does something, whether that’s riding a bike or creating an activation at SXSW for the first time. Culture Trip, a U.K.-based media company we reported on last month, brought a host of events to the famous Austin Motel for this year’s festival.

@joshochos joshua.rios@adweek.com Josh is a video producer at Adweek.