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As Father’s Day draws near in the U.K. and U.S, shelves everywhere are being are stocked with greetings cards that depict the limited few activities Hallmark and co believe dads get up to: grilling meat, fishing, golfing, using power tools and drinking beer.
Ahead of Sunday 19 June, charity Prostate Cancer U.K. is giving dads the more nuanced celebration they deserve—and delivering a poignant message to boot.
The organization’s “Ode To Dads” was created by BBH London.
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