For one day only, Norwegian fashion brand Swims took people on the ride of a lifetime in an outlandish marketing activation.
Earlier this week, people in New York and London tweeted at the official Swims Twitter account to request a ride—in a $250,000 2018 Lamborghini Huracán. Dubbed “Swimspool,” Swims’ idea was to give riders a different type of commute for the day, which coincides with the brand trying to make inroads in the U.S. and U.K.
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