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Brands in various industries have experimented with trade-in programs, in which they give consumers free products in exchange for a competitor’s, as a marketing strategy to boost sales. Each & Every, a natural deodorant brand, is the latest to try the trade-in strategy, with an eco-friendly twist.
The DTC brand has launched its first Aluminum (Free) Deodorant exchange, a weeklong program that invites consumers to trade in their current deodorant in exchange for an Each & Every stick in a scent of their choice.
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