This DTC Brand Is Offering an Influencer University to Give a Crash Course on Navigating Brands

Seed's affiliates are required to take the course and pass the exam

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In an industry rife with false advertising, loose FTC guidelines and influencers peddling products that maybe even they don’t believe in, Seed, a direct-to-consumer probiotics brand, wants to change how influencers work with companies.

Seed rolled out its affiliate program, Seed University, on June 25. The idea behind Seed University, which exists solely on Instagram, is to revamp how influencers become involved with brands. Instead of the usual experience in which a brand tells an influencer what to say and why, without explaining the science or necessity about the product, Seed wants its ambassadors to know everything about the product—and make it a mandatory process (otherwise the influencers aren’t allowed to sell products and get commission).

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