This DTC Brand Is Offering an Influencer University to Give a Crash Course on Navigating Brands

Seed's affiliates are required to take the course and pass the exam

Seed University exists solely on Instagram and culminates with a final exam. Seed University

In an industry rife with false advertising, loose FTC guidelines and influencers peddling products that maybe even they don’t believe in, Seed, a direct-to-consumer probiotics brand, wants to change how influencers work with companies.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.