Arii Has Over 2 Million Followers. So Why Did Her Clothing Line Fail?

Social media star fell short of selling 252 items in 13 days

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252 out of 2.6 million is just over .009%. If you look at that number as a conversion rate, it’s low—too low for anyone who calls themselves an influencer to aspire to. It’s basically less effective than a display ad, which is saying something.

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