Arii Has Over 2 Million Followers. So Why Did Her Clothing Line Fail?

Social media star fell short of selling 252 items in 13 days

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252 out of 2.6 million is just over .009%. If you look at that number as a conversion rate, it’s low—too low for anyone who calls themselves an influencer to aspire to. It’s basically less effective than a display ad, which is saying something.

But it wasn’t low enough for Instagram influencer Arii. Last week, Arii—who has over 2.6 million followers on the platform—shocked the social media sphere when she announced that her clothing line, Era, which debuted just 13 days prior, would be shutting down because she wasn’t able to sell the required 36 units of each of her seven products.




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