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Some 3.5 million Australians live with some form of hearing loss. And it turns out many aren’t even aware they have a problem.
To trick Australians into checking their hearing, Cochlear, maker of implantable hearing solutions, created a test that doesn’t look (or sound) like one at all. Instead, it looks like a love story, complete with its own trailer:
Cleverly conceived by CHE Proximity, with help from the Glue Society and Noise International, “Does Love Last?” follows a courting couple through the ’80s and into their mature present.
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