This Baby Bottle Startup Talks to Parents Like a Tech Giant Would

After a strong start in the U.S., Emulait is launching in Europe

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For myriad personal and complex reasons breastfeeding can be tough or even impossible. That’s why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just 40% of infants are fed this way globally.

All moms will know the mantra that “fed is best,” and baby bottles have come a long way since formula went mainstream in 1867. However, tech startup Emulait is on its own mission to further “close the gap between breast and bottle.”

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